Marketing
Promotion of Your Company | Marketing Consulting & Support | Helpful Marketing Resources | Get in Touch!
Marketing Support for Your Company
Greentown Labs wouldn’t exist without you—our member companies!
As such, our marketing team’s top goal is to amplify and celebrate the work of our incredible member companies and what you’re all doing to accelerate climate action. We do this in two main ways:
- Promoting your startup across our digital platforms
- Serving as an in-house consultant and resource for your marketing efforts.
Promotions of Your Company Across Greentown Labs' Platforms
Website Micro-page:
Each of our members has its own micro-page on Greentown’s website! To create your micro-page, please fill out this form (password: climatefightdaynight). Want to make an edit to an existing page? Please email edits directly to Natalie Hill.
Press Coverage:
We track all of our members’ press coverage and add feature stories to our website.
Job Openings:
Greentown Labs recognizes talent acquisition and hiring is one of the biggest challenges early-stage startups face. We work hard to increase visibility of our members' open positions to help you access qualified candidates andultimately grow the climatetech workforce!
We promote our member' job openings on our website’s careers page, on social media, and in quarterly Careers in Climatetech newsletters. Submit your job openings here with the password climatefightdaynight and the Greentown team will get them posted and promoted.
Social Media:
We are always happy to help amplify your press coverage, announcements, etc. on Greentown’s social media channels. We do our best to track down our members’ news, but the best way to make sure we hear about your progress is to keep us up to date! Please share your news with our Digital Marketing Manager Natalie Hill.
Newsletters:
Greentown sends out several monthly newsletters to thousands of recipients, and we regularly feature our members’ recent accomplishments. Make sure you're on our distribution list!
Helpful Marketing Resources
- Marketing launch checklist
- Template press release for funding news
- Template press release for a pilot project
- Filming at Greentown checklist
- Videography/photography equipment at Greentown
- Workshops led by Eric Fischgrund from FischtankPR:
- Event Recap: Effective Communications for Startups, run by Greentown’s partner Captains of Industry
- Strategic Communications Guidebook from Climate Power
- How to Write an Effective Press Release Workshop by Eric Fischgrund from Fischtank PR
Get in touch!